Sökresultat för: Dirk Morschett
Developing International Strategies (Inbunden)
avRudolf Grunig, Dirk Morschett
ISBN: 9783642247248 - UTGIVEN: 201111The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization[...]
Strategic Retail Management (Häftad)
avJoachim Zentes, Dirk Morschett, Hanna Schramm-Klein
ISBN: 9783834925367 - UTGIVEN: 201109This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the se[...]
